SEO keywords play a pivotal role in raising your online visibility. So what exactly is an keyword in SEO? Let's break it down.

In online advertising, a keyword is a word or phrase that individuals input into web browsers when they are seeking a certain service, product or information. Search engine optimization (SEO) heavily is based on the use of these keywords to rank websites.

The essence behind SEO keywords lies in their ability to link what users are searching for to the content that is available on your website. Wisely using these keywords will help lure the right audience and boost the likelihood of turnover.

Having established more info the concept of an SEO keyword, let's look at the efficient use of keywords. Improving the use of keywords necessitates a balance. You want to include relevant keywords to appeal to search algorithms but not overly saturate your content with them.

One way is to place the keyword in your content’s title. This not only helps in ranking, but also makes your content more likely to be relevant to the searcher's query. Next, consider using keywords in the meta description and headers of your website, as these are areas where search engines often look.

Moreover, it's critical to choose keywords that resonate with your target audience. It means understanding their lingo, their searching habits and their needs.

In conclusion, a well-chosen SEO keyword can serve as a link between a prospective client's search and your website. It's a essential tool for success in the competitive world of digital marketing. However, success hinges on its effective and balanced use.